Table 5. Mean scores for segments on extracted factors

Factors Cluster division F-ratio p-value
Cluster 1 nature seeking responsible tourist (n=114) Cluster 2 passive nature seeking tourist (n=143) Cluster 3 nature & cohesion seeking responsible tourist (n=177)
Learning about Nature 4.14 3.46 4.43 21.64 .000
Healthy Activity 3.11 2.35 3.74 62.25 .000
Escape 2.86 1.88 3.10 12.48 .000
Cohesive 2.41 3.39 4.42 490 .000
Attitudes towards tourist responsible behavior 4.06 3.89 4.26 15.58 .000
Nature seeking responsible tourist Passive nature seeking tourist Nature & cohesion seeking responsible tourist