| Ecotourism motivation | Learning nature | Passive (Compared to the other segments, this segment has no outstanding motivation while motivation of learning nature is internally high.) | Learning nature / Cohesive |
| Attitudes towards tourist responsible behavior | High | Medium | High |
| Social demographic characteristics | Female (58%) 40’∼50’s Married (76%) | Male (52%) 20’∼30’∼40’∼60’s Married (73%) | Female (63%) 40’∼50’s Married (86%) |
| Travel characteristics | One day (89%) Family/relatives (50%) | One day (77%) Friends/colleagues (49%) | One day (87%) Friends/colleagues (53%) |
| Satisfaction | General satisfaction is medium Satisfaction in programs is the lowest | General satisfaction is medium Satisfaction in programs is the lowest | General satisfaction is the highest Satisfaction in programs is the lowest |