Table 4. The results of exploratory factor analysis and reliability analysis

Factor		Variables	Factor loading	Eigen-value	Accumulated variance	Cronbach's α
1	Attractiveness	Unique	.750	4.254	32.884	.875
		Memorable	.741
		Creative	.697
		Artistic	.687
		Attractive	.679
		Favorable	.677
		Interesting	.657
		Individualistic	.599
		Diverse	.579
2	Meaningfulness	Meaningful	.853	1.884	42.380	.750
2	Meaningfulness	Significant	.821	1.884	42.380	.750
3	Historicity	Historical	.854	1.610	52.762	.704
3	Historicity	Traditional	.851	1.610	52.762	.704