Table 5. Multiple regression model for image preference index
Independent variables
B
S.E.
Std. BETA
t
p
(Contstants)
.521
.321
1.622
.106
Symbolical
.287
.063
.314
4.575
.000
Stable
.250
.066
.248
3.767
.000
Friendly
.210
.073
.204
2.870
.005
Fresh
.136
.054
.142
2.524
.012
R
2
=0.473, adj
R
2
=0.462,
F
=43.496,
p
<.000
Dependent variable: Image preference