Table 4. SWOT analysis of the construction market in Vietnam for Korean landscape contractors

Strengths Opportunities

Low cost labor

Positive image on Korean landscape contractors

Korean contractor's technical capabilities

Construction market growth

Korea-Vietnam FTA

Korea's New Southern Policy

Increasing landscape construction projects

Weaknesses Threats

Opaqueness of the law enforcement

Shortage of skilled workers

Inadequate transport infrastructures

Government budget deficits

Intensifying campetition (local contractors)

High level corruption