Table 4. Rotated component matrix and weight

Factor	Evaluation items	Load factor				Weight (ui)
Weight Ui		1	2	3	4
a. Interpretation content (0.325)	a1. Adequacy of content composition	0.957	0.096	0.118	.125	0.148
	a2. Readability of interpretation content	0.953	0.128	0.111	0.118	0.147
	a3. Correctness of interpretation content	0.944	0.110	0.125	0.080	0.145
	a4. Content focus on scenic resources	0.943	0.037	0.159	0.077	0.144
	a5. Diversity of content	0.935	0.100	0.095	0.110	0.143
	a6. Educational in interpretation content	0.915	0.057	0.170	0.072	0.140
	a7. Interested in content	0.867	0.080	0.063	-0.020	0.133
b. Appearance modeling(0.263)	b1. Unity of style	0.079	0.927	0.035	0.057	0.175
	b2. Consideration of human scale	0.055	0.922	0.100	0.095	0.174
	b3. The beauty of appearance	0.040	0.889	0.097	0.018	0.169
	b4. Harmony with surrounding environment	0.121	0.863	0.053	0.039	0.163
	b5. Originality of modeling	0.092	0.844	-0.004	0.082	0.160
	b6. Sustainability of material	0.116	0.841	0.099	0.081	0.159
c. Interpretation method(0.233)	c1. Using new media and smart facilities	0.119	0.053	0.953	0.117	0.204
	c2. Meeting the participation needs of tourists	0.112	0.071	0.946	0.186	0.202
	c3. Complexity of function	0.138	0.075	0.943	0.192	0.202
	c4. Varied ways of interpretation	0.134	0.042	0.940	0.136	0.201
	c5. Multiple language expression	0.203	0.136	0.895	0.232	0.191
d. Layout management(0.179)	d1. Obviousness of location	0.107	0.068	0.174	0.928	0.258
	d2. Quantity setting standard	0.107	0.059	0.155	0.921	0.256
	d3. Damage and repair	0.088	0.102	0.225	0.894	0.248
	d4. Renewal of facilities	0.088	0.095	0.204	0.858	0.238