Table 8 Multiple regression model for preference by factors

Independent variables B S.E. Std. BETA t p
(Contstants) 4.329 .050 87.315 .000
Factor 1 .246 .049 .282 4.964 .000
Factor 2 .280 .050 .319 5.615 .000
Factor 3 .376 .050 .431 7.594 .000
Factor 4 .145 .050 .166 2.925 .004
R2=0.397, adj R2=0.384, F= 30.755, p<.000