Table 8 Multiple regression model for preference by factors
Independent variables
B
S.E.
Std. BETA
t
p
(Contstants)
4.329
.050
87.315
.000
Factor 1
.246
.049
.282
4.964
.000
Factor 2
.280
.050
.319
5.615
.000
Factor 3
.376
.050
.431
7.594
.000
Factor 4
.145
.050
.166
2.925
.004
R
2
=0.397, adj
R
2
=0.384,
F=
30.755,
p
<.000