Table 4. Raliability and factor analysis for evaluation index

Component		Factor loadings	Eigenvalue	% of varience	Communality	Mean±S.D.
Factor 1	Orderly	.828	3.914	24.464	.692	3.54±1.283
	Coolish	.815			.684	3.55±1.314
	Luxurious	.789			.663	3.48±1.219
	Natural	.736			.555	3.58±1.347
	Wide	.664			.617	3.39±1.185
	Clean	.519			.475	4.23±1.332
Factor 2	Symbolic	.816	3.777	23.605	.702	5.03±1.376
	Friendly	.786			.672	4.84±1.226
	Beautiful	.680			.572	4.71±1.286
	Stable	.640			.596	4.60±1.244
	Neat	.608			.483	4.27±1.384
	Unique	.606			.466	4.61±1.239
	Bright	.491			.396	4.63±1.171
	Harmonious	.447			.293	3.56±0.670
Factor 3	Dynamic	.741	1.349	8.829	.452	4.00±1.315
	Modern	.595			.605	4.28±1.171

Cumulative %=56.498, KMO=.856, Bartlett's Chi-Square=1,282.037 (df=120, p<.01)
Mean=average value of 7-point Likert Scale (1=not at all prefer, 7=highly prefer)