| Affective factor | Attractive (1) - Unattractive (7) | .693 | - | 0.529 | 0.849 |
| Harmonious (1) - Disharmonious (7) | .759 | 17.920*** |
| Beautiful (1) - Unbeautiful (7) | .692 | 16.528*** |
| Stable (1) - Unstable (7) | .769 | 18.105*** |
| Natural (1) - Awkward (7) | .720 | 17.117*** |
| Cognitive factor | Soft (1) - Hard (7) | .789 | - | 0.539 | 0.777 |
| Bright (1) - Dark (7) | .744 | 17.349*** |
| Rounded (1) - Squared (7) | .664 | 15.969*** |
| Shape factor | Small (1) - Big (7) | .832 | - | 0.697 | 0.822 |
| Narrow (1) - Wide (7) | .838 | 13.604*** |
| Policy support of carrying capacity | The restricted admission policy per day | .994 | - | 0.618 | 0.744 |
| The reservation policy before visiting | .497 | 3.187*** |