Table 4.
Comparison of detailed factors according to the perception type by target site

Types of perceptions	Detailed factor	Site 1	Site 2	Site 3
Economy	Revitalization of the local economy	•
	Regional revitalization due to the influx of tourists
	The promotion of the local tourism industry		•	•
	Growth of the accommodation & service industry in the region		•
	Increase in the income of local residents	•
	Profit from holding the fair	•	•
	Effect of job growth that new job creation		•
	Increasing local brand value		•	•
Social · culture	The rise of the region’s international status	•
	Development of culture and arts in the region	•	•
	Attracting cultural events	•	•	•
	Improvement of cultural living conditions	•		•
	Increase self-esteem and love for the region	•	•	•
	Helping your children’s education	•	•	•
	Promoting academic exchanges between domestic and foreign gardens	•	•
Environment · ecology	Natural environment and ecological damage	•
	Inconvenience caused by traffic congestion	•	•	•
	Expansion of infrastructure in the region	•
	Rising awareness of environmental and ecological conservation among local residents		•
	Improving the ecological health of the region		•	•
Operation	Satisfying event management and progress		•	•
	Operation of international fair-level	•
	Promotion over the internet
	Promotion over the SNS	•
	Appropriate admission fee	•		•
	Quality of brochures and promotional materials
	Content and organization of various event programs		•	•
	Quality of service of event management personnel		•
	Quality of service for event volunteers	•
	Reasonable price for souvenirs	•	•
	Information and help service for foreigners	•	•