| Independent variables | Socio-economic variables | Gender |
| Age | ||
| Income | ||
| Environmental awareness | Water quality improvement | |
| Soil improvement | ||
| Biodiversity | ||
| Ecological health | ||
| Carbon neutrality | ||
| Public interest awareness | Diversity of rural culture | |
| Rural landscape | ||
| Revitalization of rural economy | ||
| Recognition of environment-friendly agriculture products | ||
| Recognition of pesticide contamination | ||
| Recognition of health effects of environment-friendly agriculture products | ||
| For environment-friendly agricultural products consumers | Reliability in domestic environment-friendly agriculture products | |
| Reliability in certification system of environment-friendly agriculture products | ||
| Satisfaction with environment-friendly agriculture products | ||
| Dependent variables | Consumption of environment-friendly agricultural products | |
| Price resistance of environment-friendly agricultural products | ||
| Revitalization of oranic farming | Support for the expansion of organic agriculture | |
| Intention to buy environment-friendly agriculture products | ||