Table 3. The results of reliability analysis

Category		N	Mean	Std. dev.	Cronbach’s alpha
Environmental awareness	Water quality improvement	1,500	3.3586	0.64159	0.902
	Soil improvement	1,500	3.4527	0.64613
	Biodiversity	1,500	3.3395	0.69657
	Ecological health	1,500	3.4184	0.67781
	Carbon neutrality	1,500	3.3813	0.71412
Public interest awareness	Diversity of rural culture	1,500	3.1274	0.76440	0.869
	Rural landscape	1,500	2.9917	0.80286
	Revitalization of rural economy	1,500	3.1586	0.74455