| Intercept | 0.580*** | 0.100 | | 5.833 | |
| Gender (male 0, female 1) | 0.076** | 0.025 | 0.063 | 3.001 | 1.027 |
| Age | 0.003** | 0.001 | 0.070 | 3.174 | 1.119 |
| Income | 0.022* | 0.009 | 0.050 | 2.373 | 1.014 |
| Recognition of environment-friendly agriculture products (0, 1) | 0.027 | 0.028 | 0.020 | 0.962 | 1.039 |
| Recognition of pesticide contamination | 0.114*** | 0.025 | 0.114 | 4.596 | 1.417 |
| Recognition of health effects of environment-friendly agriculture products | 0.415*** | 0.023 | 0.410 | 18.133 | 1.176 |
| Environmental awareness | 0.133*** | 0.033 | 0.127 | 4.023 | 2.285 |
| Public interest awareness | 0.067* | 0.026 | 0.076 | 2.589 | 1.998 |
| Model summary | R2 = 0.353 adj R2 = 0.349, F-value = 101.485 (p = 0.000) |