b: Intention to buy environment-friendly agriculture products

Variables Unstandardized coefficient Standardized coefficient t VIF
b S.E β
Intercept 1.270*** 0.107 11.862
Gender (male 0, female 1) 0.060* 0.027 0.056 2.202 1.001
Age 0.005*** 0.001 0.118 4.626 1.002
Income 0.007 0.010 0.017 0.648 1.004
Reliability in domestic environment-friendly agriculture products 0.174*** 0.033 0.176 5.349 1.653
Reliability in certification system of environment-friendly agriculture products 0.240*** 0.034 0.240 7.105 1.754
Satisfaction with environment-friendly agriculture products 0.139*** 0.021 0.196 6.557 1.366
Model summary R2 = 0.271, adj R2 = 0.267, F-value = 69.326 (p = 0.000)
p < .05
p < .01
p < .001