Table 1. Policies and projects available for practical support at each stage by the korean arboretum and garden management office

Category Policy and project Support details Source
Entry stage Organizing meetings Holding industry meetings to discuss challenges and support needs in the sector Ganser et al.(2007), Jang(2022)
Support for flea market events Support for small-scale sales events like flea markets Sherry(1990), Stötzer et al.(2020), Kim(2021)
Support for entrepreneurship and business management training Offering startup and business management training Ban et al.(2018), Bobson(2016), Jeong(2017)
Domestic status and market research Conducting market research and sales consulting for industry status and trends Lee and Trim(2008), Chang et al.(2014), Ahi et al.(2017)
Activation stage Support for domestic promotional events Supporting domestic promotional events, including exposure in public or city-owned gardens and garden shops Fan and Pfitzenmaier(2002), Doh and Kim(2014), Prygara and Skoryna(2022)
Support for participation in domestic exhibitions Support for participation in domestic fairs and hosting industry exhibitions Seringhaus and Rosson(1994), Kalafsky and Gress(2014), Sarmento et al.(2015)
Operating a sales support service platform Operating a sales support service platform through the organization’s website, providing product and company information Jeong et al.(2013), Doh and Kim(2014), Han et al.(2015)
Support for publicity and marketing education Conducting marketing and promotional education focused on increasing sales and revenue Lee and Trim(2008), Doh and Kim(2014), Kim et al.(2015)
Advanced stage Support for overseas promotion and exports Support for international promotion and export efforts Shamsuddoha et al.(2009), Doh and Kim(2014), Heo and Choi(2022)
Support for participation in international exhibitions Supporting participation and operation of booths at international fairs Seringhaus and Rosson(1994), Kalafsky and Gress(2014), Sarmento et al.(2015)
Hosting buyer invitations and overseas meetings Hosting buyer invitation and international meetings for sales linkages and export consultations Lee and Trim(2008), Hovhannisyan and Keller(2010), Crick et al.(2020)
Support for kit development Support for the development of new kits, including material support and technology transfer Sung(2017), Crick et al.(2020), Lee(2020)