Entry stage | Organizing meetings | Holding industry meetings to discuss challenges and support needs in the sector | Ganser et al.(2007), Jang(2022) |
Support for flea market events | Support for small-scale sales events like flea markets | Sherry(1990), Stötzer et al.(2020), Kim(2021) |
Support for entrepreneurship and business management training | Offering startup and business management training | Ban et al.(2018), Bobson(2016), Jeong(2017) |
Domestic status and market research | Conducting market research and sales consulting for industry status and trends | Lee and Trim(2008), Chang et al.(2014), Ahi et al.(2017) |
Activation stage | Support for domestic promotional events | Supporting domestic promotional events, including exposure in public or city-owned gardens and garden shops | Fan and Pfitzenmaier(2002), Doh and Kim(2014), Prygara and Skoryna(2022) |
Support for participation in domestic exhibitions | Support for participation in domestic fairs and hosting industry exhibitions | Seringhaus and Rosson(1994), Kalafsky and Gress(2014), Sarmento et al.(2015) |
Operating a sales support service platform | Operating a sales support service platform through the organization’s website, providing product and company information | Jeong et al.(2013), Doh and Kim(2014), Han et al.(2015) |
Support for publicity and marketing education | Conducting marketing and promotional education focused on increasing sales and revenue | Lee and Trim(2008), Doh and Kim(2014), Kim et al.(2015) |
Advanced stage | Support for overseas promotion and exports | Support for international promotion and export efforts | Shamsuddoha et al.(2009), Doh and Kim(2014), Heo and Choi(2022) |
Support for participation in international exhibitions | Supporting participation and operation of booths at international fairs | Seringhaus and Rosson(1994), Kalafsky and Gress(2014), Sarmento et al.(2015) |
Hosting buyer invitations and overseas meetings | Hosting buyer invitation and international meetings for sales linkages and export consultations | Lee and Trim(2008), Hovhannisyan and Keller(2010), Crick et al.(2020) |
Support for kit development | Support for the development of new kits, including material support and technology transfer | Sung(2017), Crick et al.(2020), Lee(2020) |