| Internal factors | S(Strength) | W(Weakness) |
| External factors | S1. Various educational and therapeutic uses of pet plant kitsS2. Easy to assemble DIY products at home | W1. Limited distribution network and high production costsW2. Low market recognition |
| O(Opportunity) | SO strategies | WO strategies |
| O1. Increasing demand for eco-friendly productsO2. Government support for garden industry and cultural promotion policies | SO1. Enhance marketing using government support policiesSO2. Develop products that combine eco-friendly image with DIY kits | WO1. Launch advertising campaigns to increase market recognitionWO2. Establish strategic partnerships to expand distribution network |
| T(Threat) | ST strategies | WT strategies |
| T1. Economic uncertainty and market fluctuationsT2. Growing competition and changing consumer preferences | ST1. Strengthen price competitiveness to cope with economic uncertaintyST2. Propose unique values that differentiate from competing products | WT1. Improve production processes to reduce costsWT2. Enhance product quality based on consumer feedback |